Hi everyone,

Happy World Breastfeeding Week for next week (1 Aug-7 Aug)! This year’s theme is ‘Step up for Breastfeeding’. WABA explains the purpose behind this theme: “Breastfeeding is key to sustainable development strategies post-pandemic, as it improves nutrition, ensures food security, and reduces inequalities between and within countries. The theme is aligned with the thematic area 1 of the WBW-SDG 2030 campaign which highlights the links between breastfeeding and good nutrition, food security and reduction of inequalities” (World Breastfeeding Week 2022 – Step Up For Breastfeeding | Educate and Support).

Related to this, our July Feature Article takes a deep dive into issues around global infant food security thanks to Libby Salmon, Julie Smith and Phil Baker. This is so topical, not only because it aligns with the WBW theme but also given what we have seen happen recently in the USA with their formula shortages.

You may have heard that ABA’s WHO Code Taskforce is in the process of collecting ‘WHO Code’ breaches – this will continue at least until the end of World Breastfeeding Week. If you spot any unethical advertising of formula and milk drinks for babies up to 36months of age, bottles/teats, or foods for under 6 months of age, you can help us investigate this by reporting it via our survey. To read more about the project and report a breach, click here.

Thank you for all your ongoing support,

Naomi Hull

Senior Manager Breastfeeding Information and Research